"Track List"

1. Never Again

2. With Someone Else

3. Over

4. Silence

5. Beautiful Storm
6. Love Drug
7. Caught Up On You
8. Talk To Me
9. Dreaming
10. This Moment
11. One For You

Photos For Album Cover

We needed pictures for our album cover and we had an inital idea in mind as to what we wanted. We already had a default picture on the album cover from the Internet to see what it would look like when put together with the chosen fonts and titles. Our group wanted to replicate this picture as best as possible so we decided on taking a photo of our artist at South Norwood Lake which is quite local and has similar aspects of the default photo we used.

As some of the group could not make a day to carry out the photoshoot, I decided take our artist (Jake) to take some pictures for the album cover despite not being able to go to South Norwood Lake. I found a plain wall near Addiscombe which we used to take pictures in front of. I used this plain wall because I was considering that it could be easier to edit in Photoshop.

Here are the pictures that was taken on this day:

These photos were taken on a simple digital camera so the picture quality is not as good as it could be.

The group still plans to go to South Norwood Lake and take the picture we had in mind and take photos using a professional camera borrowed from the school.

Filming Day 3 - Filming The Ending and Redoing Path Scene

Lyrics

Whilst Jake is walking we are considering to have words appear on screen so that emotions are expressed clearly and the feeling of 'depression' is heightened. We believe this will engage the audience and keep their attention at all times rather than feeling bored and waiting for something else to happen or for the next scene to occur. This will allow us to keep the conventional slow edits whilst still keeping our audience entertained. This will be a fun challenge to do with our group thinking about which words should appear where. We have had a discussion and have considered these words that have been pulled out of the song lyrics to appear.
Note: Changes are likely to occur once editing beings.

'I'll act like I'm okay"
"Words i want to say"
(Another day goes by)
"And these words are gone"
"problems do not fade away"
"Its my choice"


"The anger built inside
I wish would turn into peace" (On its own, white/black background, black/white writing)










Here are a few music videos that share a similar idea.
(paramore picture)
(Good Life - T-pain ft Kanye West)
In this video, lyrics appear for very nearly every word. The font used changes every time for every word and adds a happy theme to the video as the song is about "the good life", which sends out the message they want. So for ours, if we stick to a simple, plain and bold font, it will help trigger and give off a sad, emotional, enigmatic effect which is exactly what we want to achieve. 
(Cher Lloyd - Swagger Jagger)




NOTE TO SELF:
(Ed Sheeran - Lego House)


9.13
guitar bit after first chorus before second verse starts
redo chorus


Possible Fonts:
impact
InaiMathi
Kailasa
Luicida Console
Luicada Fax
Luicaida Granda
Luicida Sans Unicode
Microsoft Sans Sherif
Minion Pro
Modern No 20
MS reefernce Sans Sherif
Mshtakan
Myriad web pro
Plantagenet CHerokee
Poplar Std
Rockwell
Skia
Tahoma
Tw Cen MT
Verdana
Hiragino Kaku Gothic Std N

"Feeling that i've died"

"my choice is made"

"And these problems do not fade away"

Analysis of an existing Digipack

Analysis of existing album artwork

Digi pack presentaiton

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Analysis of existing products- Digipack

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Second filming day- Pre-production meeting

This was our meeting on our second day of filming. We were filming in Spring Park and in Sachin's house in which we did the path scene and Jake our main character playing the guitar, as well as many angles. It was a productive day and we are on schedule for our filming.

Behind the scenes pictures from filming day 2

Before Filming Day 2 - Blog

Me and Anika talk about what we will be filming today while we wait for all the group to arrive.

Filming Day 1 - Main Character Walking

This was the filming of the path scene where the main character is walking down a lone path in the winter dwelling on his thoughts which adds to the conventions of our music video.

Sunday 20th November- First filming day- Pre-production meeting

This was our group meeting before we started filming in which we discussed what we were planning doing and the limitations we had already faced.

Location: Bingham Park

Path 1:

Path 2:

Path 3:

Location Ideas

Our group has picked a range of places for possible locations to shoot our video. We have all agreed that locations where there is graffiti and worn down places will not be in our video. We are trying to find nice locations where our main character can walk through without the audience being distracted by anything unnecessary in the background.


Bingham Park - The "two paths" scene. Spring park has a few split pathways which can be used to our advantage when trying to shoot the scene where the main character needs to choose between two paths. Once will have a sign saying "move on" and the other will say "sleep on it".

Crystal Palace Park - Paths for the main character to walk down

Addiscombe Tram Stop - Possibly being used towards the end of our video or another scene for our main character to walk through. This location looks nice at night.

A cafe - There is a scene where the main character will be shown out of touch with reality whilst his friends are enjoying themselves. This will take place in a cafe as a meeting point for the main character and his friends

A house -  This is where we can use a plain coloured wall to film the main character playing through the song on the guitar. There is also a scene where the main character will need to be filmed being stressed while working from home.

London South Bank - This area has some nice scenery we could use if we wanted our main character to walk down. This area and around it are nice areas to shoot. London at night looks really nice.

Production Meeting: Project Schedule / Locations

This is one of our prodyctuion meetings where we discussed shooting days and any issues to do with our production.

Connotations of 'Never Again'

Shooting Script (possible changes throughout)

Camera Shot	Timing (seconds)	Description
Medium Shot (Black & white) *Before the song actually starts playing	0:-05 – 0:15	Main character appears to be up close to the camera to make it look like he has turned it on himself. The main character will then walk towards and sit on a stool placed in front of a plain coloured wall. He will then start playing the intro to the song before the lyrics start.
Extreme Close Up (Black & white)	0:15 – 0:20	Showing the main character’s mouth lip synching the words.
Close Up - Side Shot: Angle 45 degrees upwards to right side of face	0:20 – 0:27	Main character carry’s on lip synching, the close up’s show his emotion.
Medium Shot (Black & white)	0:27 – 0:40	Main character is in the same position as the first shot, on the stool, playing the guitar and lip synching.
TRANSITION TO MAIN CHARACTER STARTING HIS JOURNEY
Medium Shot (Colour)	0:40 – 0:43	Shows main character working at home but feeling stressed.
Close Up (Colour)	0:43 – 0:46	Shows PC main character is working on. He minimises his work and looks at his desktop background which is of him and a girl.
Over The Shoulder Shot (Colour)	0:46 – 0:49	Looking at friend’s happy faces as they chat and they notice that the main character isn’t interacting so they ask him if he’s ok.
Over The Shoulder Shot (Colour)	0:49 – 0:53	Shows the main character nod and give a weak smile.
First Person Shot (Colour)	0:53 – 1:06	Main character looks at two paths ahead of him. He sees the same girl that is seen on the background of the PC. She is holding up 2 signs next to the paths, one saying “Move On” and the other saying “Sleep On It”. The main character will look at one path and see the girl with one sign and then look at another path and see the same girl but with a different sign.
Fade to white	1:06 – 1:08	From the park to back to the main character playing the guitar again.
Extreme Close Up (Black & white)	1:08 – 1:11	Showing head stock and left hand of main character holding the strings of guitar neck.
Extreme Close Up (Black & white)	1:11 – 1:14	Showing right hand of main character strumming the strings.
Close Up (Black & white)	1:14 – 1:17	Showing the guitar from a side angle so both main character’s hands are visible.
Medium Shot (Black & white)	1:17 – 1:28	Main character is in the same position as the first shot, on the stool, playing the guitar and lip synching.
Over The Shoulder Shot (Colour)	1:28 – 1:31	Shows shot of boss shouting at main character because he is not doing well at work.
Over The Shoulder Shot (Colour)	1:31 – 1:34	Shows main character with blank expression on his face and he turns away to look at something on his desk.
First Person Shot (Colour)	1:34 – 1:38	Shows main character looking at a photo in a frame of the girl that has been occurring throughout the video.
Various Shot Types (Colour)	1:38 – 1:55	Shows main character walking through a location with his head down and looking sad.
Long Shot then a Fade into another shot (Colour)	1:55 – 2:04	Shows main character walking off into the distance.
Fade into another shot	2:04 – 2:05
Long Shot (Colour)	2:05 – 2:10	Shows the main character at Addiscombe Tram Stop waiting for an approaching tram.
Over The Shoulder Shot (Colour)	2:05 – 2:15	Shows a girl across the platform similar to the girl that the main character has been seeing throughout the song but before the main character can do anything, the trams he has been waiting for passes by and blocks his view.
Long Shot - Side Shot	2:15 – 2:20	Shows main character getting on the tram but suddenly turns his head as if to step back out of the tram because he wants to see that girl across the platform to put his mind at rest.
Medium Shot - Panning Shot	2:20 – 2:25	Shows tram doors closing behind main character as he walks down the tram. As the tram leaves, the camera pans left to follow the tram but as we keep panning, we see the same girl standing there with a sign saying “Move On”
Video Rewinds back to beginning	2:25 – 2:55	Ends with main character turning on the camera but because it is rewinding, it looks like he is turning it off instead thus ending the song.

Storyboard: 'Never Again' - Meaning In Masterpiece

Storyboard

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Initial Audience Feedback

I decided to write down some brief notes and comments people made when we gave our initial presentation on our ideas, there will be more detailed research when we show our first draft but these were some peoples initial thoughts on both our ideas

Questionnaire

Here is a template of the questionnaire we created in order to get feedback into deciding which genre and song to go for. For question 4 we wanted to be more personal with the respondent to why they picked that genre, giving them the option to write their personal opinions. 

We created the Questionnaire on SuveyMonkey as this was a quick and efficient way to gather data. It also automatically analyses the results, thus saving our time. We posted it on social networking sites (shown below) and emailed them to fellow friends and peers from both in and out of school in an attempt to get unbiased data. 

The results show:
The results are as follows:

Treatment: 'Never Again' - Meaning In Masterpiece

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Treatment / Story Board: "Lost Without Your Love" - Dontae

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"Never Again" Mood Board

Mood board

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More Audience Research

We carried out another questionnaire to help us further and here were the results:

Audience questionnaire

Audience Research

I created a Survery Monkey with a few questions to find out some basic information involving our target audience. I conducted the research within our target audience people aged between 17-20. The main question we focused on was the most popular genre of music which we found was Indie, this narrowed down our choices as we had one RnB track and one Indie track, this then made us decide to choose 'Never Again'. We also wanted to find out if people were interested in the music video as well as the song as our project was to create a music video.

Market Research & Analysis of existing products

Market Research & Analysis of existing products

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Response to Brief

Originally we set out to use the song Lost without your love by Dontaoe, but after thinking about constraints and the challenges we would face we changed our idea to a simpler yet effective idea that is more achievable.

We did storyboard and write a treatment for Lost without your love. Our original idea was to follow the story of a young man’s relationship with his girlfriend but then him meeting someone else. It was going to start off with ‘Dontaeo’ sitting in an integration room at the police station being questioned about what has happened although the audience would be unaware of what was happening. Then it was going to show flashbacks in black and white of past dates and then when he notices the other girl, then his girlfriend finding the texts and it was going to end with her running into the road and then back to him in the police station. When discussing the idea further we decided that the idea was too complicated and could get very confusing.

We then talked and finalised our new idea that we are going through with. We chose a new song called ‘Never again’ by Meaning in masterpiece. The new idea is a lot simpler but still very effective and it is different music genre. It is about a man whose wife has passed away and his life has stopped yet everything is carrying on around him, we are planning on using the fast forward effect to represent how everyday life is continuing around him yet he is stuck as he cant move on. We are also going to create a scene where there are two signs, one saying move on and one staying sleep on it to show that he is stuck on what to do. 

By Beth Longley

Target audience

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Roles chart

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